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- China has become Singapore's top market in 2017 for both tourism receipts and visitor arrivals
- Deepening understanding of consumer behavior and consumption patterns of Chinese visitors
ALIPAY, leader Global Mobile and Online The Ant Financial Services Group's payment and lifestyle platform, together with the Singapore Tourism Board (STB), has launched a series of joint marketing initiatives to increase awareness of Singapore and stimulate tourism spending by Chinese visitors.
Alipay and STB signed a memorandum of understanding in September 2017 to enhance the overall experience of Chinese tourists to Singapore. Under the Memorandum of Understanding, both parties agreed, among other things, to explore co-investment in joint marketing initiatives to encourage Chinese tourists to spend with Alipay in Singapore.
Since the signing of the protocol, Alipay has experienced double-digit growth. user expenses. China also became Singapore's top market in 2017 for tourism receipts and visitor arrivals, contributing $ 4.2 billion ($ 3.08 billion) in tourism revenue and 3.2 million visitors.
Marketing activities are designed to engage Alipay users with rewards. and discounts, to spend in different types of tourist businesses such as retail, F & B and attractions, further increasing their spending in Singapore.
Alipay and STB will also create itineraries for STB's new Passion Made Possible brand. These itineraries will encourage Alipay users to pursue their passions by exploring and discovering new attractions, restaurants and shopping experiences. This will also give them more reasons to visit and spend more in Singapore.
In addition, the partnership will enable STB to better understand Chinese consumer behavior and consumer habits, building on Alipay 's ideas. We are excited to partner with Alipay as their in-depth knowledge and in-depth understanding of Chinese consumers will help us continue to grow in this crucial market.
"We hope to continue to expand our partnership with Alipay over time to explore more innovative marketing initiatives in the areas of content, digital and technology to further enhance the visitor experience. Chinese, "said Jacqueline Ng, Director, Marketing Partnerships & Planning, STB. a favorite destination of Chinese travelers. According to a study released by Nielsen last year, it is one of the top ten favorite tourist destinations of Chinese tourists in the world. Alipay is very excited to be working with the Singapore Tourism Board to ensure the intelligent and consistent lifestyle for Chinese travelers to Singapore.
"At the same time, we are delighted to connect more merchants to Singapore with Chinese." Cherry Huang (photo above) General Manager, Cross-Border Affairs for Southeast Asia and Southeast, Alipay.
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