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SEATTLE (BLOOMBERG) – Amazon.com Inc. has launched its big Prime Day sales promotion with technical problems on its website and app, threatening its extravagance of 36 hours of sales.
Trouble at the site spiked just as the event started at 3:00 pm Eastern Time, but dropped significantly in a matter of hours, according to Downdetector.com, which monitors web problems. Buyers had to spend 3.4 billion US dollars ($ 4.63 billion) on Amazon during the promotion, up more than 40 percent from the first day of last year, according to Coresight Research.
"Some customers have trouble shopping. working to solve this problem quickly, "Amazon said Monday on Twitter, adding that" many buy successfully. "The company's shares closed at US $ 1,822.49, but fell by about 1.5% in the protracted negotiations in New York.
The problems were not limited to shopping. Thousands of people said they lost connections with their Alexa digital assistants via Echo voice-activated speakers and Prime Video streaming issues, according to Downdetector. "Amazon Web Services, the company's cloud computing division , reported global issues with its AWS Management Console, one of its tools.Thousands of large companies rely on AWS to manage their websites.
"I am frankly shocked that they are not not ready for the traffic, "said Forrester's analyst, Sucharita Kodali." Unless it's beyond their wildest expectations, it's just strange. "
Monday after -midi, there were 4,670 messages on social media s on the first day of the crash. According to Crimson Hexagon, who controls social media feedback, 80% of the online sentiment on Prime Day conveyed anger or sadness.
The problem was not clear and users reported different problems. Some people have seen the notification "Amazon dogs" that the site was not working, while others said that they could add items to their baskets, but the Prime Day Prime price did not work. Was not reflected at the checkout. For some, clicking on various promotions has brought the person back to the home page. And some customers have reported to have no problems at all.
The problem is probably a bug in a software update that should be fixed in a few hours, said Antony Edwards, chief technology officer at Eggplant. Amazon rarely has trouble handling high traffic volumes and its security is unlikely to be hacked by a hacker, he says.
"Everything we see indicates their content distribution network." Edwards said. "Someone has made a change and this is not compatible." Consumers have found an outlet in social media
"Way to go, Amazon.com: people could buy quality stuff if your site does not crash." Jessica Henning wrote on the Facebook page of the website. Amazon
Twitter enlightened with screenshots of Prime Day chess from Amazon, which included photos of dogs and the words "sorry." Megan Quinn, general partner at Spark Capital, tweeted that Amazon's cloud computing competitors at Google should be thrilled: "Diane Greene is the only person to celebrate Amazon Prime Day right now," referring to Google's chief of cloud services.
The company said it sold more items in the first hour of Prime Day this year than in the first four hours of last year 's event. And Kodali has said that Amazon had plenty of time to save the day.
"J I'm sure they work furiously and that a lot of heads are rolling, "she said. "Even Sears was able to save the Black Friday crashes with much smaller teams."
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