[ad_1]
This is neither Diwali nor any other holiday period, but Amazon is still optimistic about attracting a large number of customers in just 36 hours when selling Prime Day which begin July 16 in India and several other countries. This will be the second time that the sale of Amazon Prime Day will head to India, an event that will also be organized in 16 other markets. "This year, we are launching more than 200 brands," said Akshay Sahi, Director and CEO of Amazon India. "We also have a bit of the universe, we have some of the biggest brands that launch products during this Prime Day, and for the first time we decided not to limit ourselves to the big brands. found a lot of regional sellers who are also quite big and want to get a national presence in terms of launching their new products. "
Amazon India brings products from local sellers such as Satya Paul and The Chennai Silks to expand its reach. Similarly, the company allows startups to use Prime Day as a platform by offering their products via the available Amazon Launchpad platform. "This year's Prime Day is split between major brands, sellers and startups," says Sahi at Gadgets 360.
What to expect from the Amazon Prime Day Sale
Without revealing any of the specifics, Sahi points out that there will be "tens of thousands of offers at the best price" as well as offers from international sellers for Indian customers. The executive also teased that Prime Day 2018 would see the "best price" across the range of Amazon Echo speakers. "We are facilitating for the first time tens of thousands of offers at the best price, international offers on international marketplaces and international sales," he says. "We also offer international seller offers especially for Indian customers and Echo will also be at the best price possible."
Unlike a year-end sale, Sahi praises that Prime Day is a celebration in itself. . This is the reason why the company started its preparations ahead of the first day to be held in India from noon on July 16th to midnight the next day. To establish the foundation, the Sahi team launched the monthly membership subscription to Amazon Prime last month. The essential goal of the launch of the monthly subscription model is to offer customers the opportunity to try Prime service which includes a subscription to Prime Video and Prime Music.
"We still believe that our annual plan is the best value for money," says Sahi, adding, "But what we have discovered in India, is that actually people have Different cash flow: People here are much more comfortable with taking monthly bills, although this may be slightly beneficial. There has been confusion in the market where customers thought our price is monthly because everyone has similar prices but monthly, which gives customers the opportunity to try the service for a month before they to pick it up. "[19659007] Amazon Prime Day Sale 2018 begins on July 16: Here's how you can get the best deals
In addition to the offers, the Amazon Prime Day will bring a bunch of new content to Prime Video and Prime Music. "We can not celebrate the first day in a country like India where everyone loves entertainment without new movies and videos," says Sahi at Gadgets 360. "We launched last year six titles on Prime Video in six days.The first members liked it so much and this year we are going to launch seven titles. "
When asked about the plans for the expansion of the Prime model in Adding Prime Photos and Prime Reading, all exist in Western markets, Sahi says, "We look at what our members want and we use our ability to bring it to India and serve them well, so wait and watch. "
Amazon Prime Day, VR Edition
For attracting Amazon has set up a Virtual Reality (VR) experience in Amazon Prime Day Experience areas available at select shopping centers in Delhi, Mumbai, Bangalore, Chennai and Kolkata. These are areas of experience that are designed to highlight the key emerging offerings during the Amazon Day Day 2018 sale.
Amazon's VR-powered Experience Area in New Delhi
"One of the challenges with online shopping and especially when you think of new product launches that are not nowhere in the country is like how I buy something like this – without seeing it, "says Sahi. "That's the challenge we've been trying to solve by taking advantage of virtual reality: it's a tactile experience that gives a little sense to life, but you still can not feel the products, but now you can do everything. 6 and turn it around by opening a Bosch microwave oven and see exactly what it looks like inside, and seeing the latest Marks and Spencer dress modeled on a hologram to find out what it looks like.
In addition to intuitive product listings, the Experience Zones offer a virtual theater experience where customers can enjoy the premiere of seven Prime Video titles premiered for Prime Day, including Raazi, the brand new Amazon Premium Original Comicstaan series
Amazon offers a trailer of the next seven Prime Video titles by VR
Notably, the experience is not limited to the core members, although the core members have priority access to the areas of experience. This makes sense as the new model could convince general customers to sign up for Amazon Prime membership before Prime Day 2018.
In addition to hosting catchy offers and promotional models such as VR experience areas, Amazon has the infrastructure side too. There are up to 67 processing centers in the country with a total storage capacity of 20 million cubic feet. Sahi told Gadgets 360 that the company has added 26 CF in 2018, increasing the network from 41 FC in 2017 to 67 FC in 2018. He also says that the CF expansion has resulted in an increase of 1, 5 times of storage capacity from 2017 to 2018. [19659002] The expansion in the CF has already allowed Amazon to offer the industry a disruptive delivery of two hours through the Prime Now application that has been transformed from the Amazon Now app in May. Sahi reveals that several offers and selections from the Amazon India site will also be deployed in Prime Now during this Prime Day to deliver faster delivery than ever, similar to what we saw last week with some exclusive Amazon smartphones, which are now available with two hour delivery. "In this way, customers will begin to take advantage of the goods before the First Day arrives halfway," concludes the executive.
<! –
->
Source link
