Apple picks Thailand for its second largest retail store in Southeast Asia – TechCrunch

Apple Continued to grow in Southeast Asia's fast-growing market after it has been selected as the second Apple Store in the region.

A post on Apple's website reveals that it will operate at a retail store at the soon-to-open Iconsiam which is set to become Bangkok's largest mall when it opens next month. The Apple Store is set to open its doors on November 10. An Apple representative confirmed to TechCrunch that the details on the website are still accurate.

The Apple Store in Singapore was last year, which marked the US firm's first official brick and mortar presence in Southeast Asia, a region of 650 million consumers that has more internet users than the US population.

Apple does not break out sales figures for Southeast Asia. The region is part of the 'rest of Asia Pacific' bracket which excludes Japan and China and accounts for around six percent of Apple's global revenue.

That's a drop in the proverbial ocean for Apple, but Southeast Asia is still one of the world's fastest growing countries. With its devices accounting for a minor share of the region's markets, it makes sense that Apple is stepping up its retail focus.

The Iconsiam mall which will house Bangkok's first Apple Store is still under construction

Apple's official presence in China, Hong Kong and Japan until recently when it opened in Korea, Taiwan and Singapore. TechCrunch understands from sources within the real estate industry that Apple is considering Indonesian capital Jakarta and Vietnam as its next in Southeast Asia. It is intended to open the doors of the store as soon as possible.

Right now, most countries in Southeast Asia are served by 'licensed' Apple stores from third parties, unofficial retailers, Alibaba-owned e-commerce service Lazada and Apple's own online store. Outside of the region, it has had a long history of bringing its iconic stores to India.