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Burson Cohn & Wolfe (BCW) has recently expanded and the agency has added six regional APAC Regional Leaders, a CFO and a Talent Officer.
These appointments are based in different cities and are responsible for growth, expertise and talent development in the region.
Tiffany Bai is appointed Director of Growth and will also be Market Manager in Shanghai. Meanwhile, Cyrus Yeung is designated as the market leader for brand solutions, but he also serves as the market leader in Guangzhou.
Other regional leaders of APAC practice include:
- Douglas Dew, corporate and public affairs. Previously, he held the same position at Burson-Marsteller and is based in Beijing.
- Joe Peng, digital innovation group. Previously, he had held the same position at Cohn & Wolfe and moved from Beijing to Hong Kong.
- Polka Yu, integrated communications. She was previously General Manager of Brand Marketing and Operations at Cohn & Wolfe and is based in Hong Kong.
- Yimin Wang, Asia / China in the process of globalization. She was previously market leader of Cohn & Wolfe Beijing and will remain based in this city.
In addition, Trevor Tully, who held the same position at Burson-Marsteller Asia, is appointed CFO and is based in Hong Kong. Florence Chan, Talent Director, was previously Senior Account Manager at Cohn & Wolfe Hong Kong and will remain in the city.
"These appointments mark the final step in our people-centered strategy for skills enhancement, career planning and team integration, which has greatly contributed to employee satisfaction and retention," he said. said Matt Stafford, president of Asia-Pacific, BCW, to whom everyone will report. "These are the good leaders to ensure we always provide the best resources to our colleagues in all of our markets, so that they can continue to provide exceptional integrated communications solutions to our customers and enjoy rewarding careers at BCW. "
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