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Adhesive PR has gained Changi Airport Group's public relations following a competitive bidding process and will manage the airport's media relations and partnerships with influencers.
Before appointing PR Adhesive, Changi Airport Group did not have a leading public relations agency in the AUNZ region.
Adhesive PR won the account for Changi Airport Group
Public relations have been initiated by the airport as Australia is the fourth largest market for air traffic at Changi Airport.
The victory came just a week after the agency won the public relations account of online retailer The Iconic.
Myfanwy McGregor, director at Adhesive PR, said: "As the" best airport in the world "Skytrax for the sixth consecutive year in 2018, the challenge is not to raise awareness at the airport, but to design campaigns which will dispel misconceptions that could hinder travel. Singapore and reach the right consumer segments. "
Ivan Tan, Senior Vice President of Corporate Communications and Marketing for Changi Airport Group, said in a statement: "With eight airlines providing direct links between our two countries and offering 240 weekly services, it is the only way to get around. There is no better time for Australians to consider Singapore as their transit center and stopover destination.
"Australians are known for their love of travel, and they are spoiled for choice: Singapore's iconic tourist attractions, award-winning cruises on our doorstep, and more than 400 international city connections accessible from all four." terminals. "
Adhesive PR customers include Sony, Dyson, TripAdvisor, Singapore Tourism, Discover Los Angeles, LAX, The Iconic and Jansz Tasmania.
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