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SINGAPORE – Readers of Singapore Press Holdings (SPH) publications will be able to see personalized print ads in their newspapers and magazines in 2019.
This is made possible through the purchase of a press Organized by HP – PageWide Web Press T240 HD – Will Work in Parallel with Traditional Analog Printers
SPH and HP Inc. announced Wednesday, July 25, a partnership that will enhance SPH's innovative media solutions for advertisers and owners brands.
was signed by Anthony Tan, Deputy Director General of SPH, and Richard Bailey, President of HP Asia Pacific, Japan, at the SPH News Center Auditorium
SPH, which has 17 newspapers and 80 magazines in its stable printed products. in Southeast Asia to Own This HP Digital Press Model
The New Press Is Able to Customize Each Print Advertising – Personalized Greetings and Targeted Ads, for Review Variable Content Can Be Produced at Paper Speeds of 152 Meters newspaper per minute. The digital press reduces waste and inventory compared to traditional analog printers that can print only in bulk.
The press is also able to incorporate an "invisible watermark" on printed advertisements. With an appropriate mobile app, readers who analyze the ad will be linked to a webpage or video. QR codes are not necessary for such advertisements.
The press will be installed and progressively tested at SPH's Jurong printing press in the last quarter of 2018. It is expected to be commissioned in the first quarter of next year. The technology allows for a print and digital intersection, Tan said.
He said: "Although we say that we are first digital, there is still a huge market that requires an imprinting solution."
"This opens up a new dimension for print readers, people who are not quite comfortable to enter the digital world. "
Mr. Bailey said," The brands include the interest of 39; offer customers a personalized and seamless online and print experience, which can be difficult for many people.
"With digital printing technology, publishing houses like SPH can create differentiated experiences for their target audience In addition to offering better customization to brands, brands can in turn better engage their consumers. "
As part of this partnership, HP will also provide SPH deployment training from the impr digital pressure for the engagement of brands and customers. in business development.
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