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While some makers of applause applauded this potential result, Gary Redback, the antitrust attorney known for leading the efforts that led to the lawsuit against Microsoft, is less optimistic that many things will change .
The decision of years on the Google shopping service was not fixed, in part because the decision was too little, too late, and that it was not enough. Nor is it expected that this decision will have a significant effect
on unilateral conduct, the remedy will not do much unless you fix the problem sooner, "he says. It has been over two years since the EU has voiced its objections to Google and it will likely appeal any decision made on Wednesday, which will push the process further.
At this point, EU consumers may already be too entrenched in Google services to start using other apps even though Google's options are not pre-installed. The situation is the same in the United States, where Google has five of the ten most used apps in America. The biggest opportunity could be in emerging markets such as India, Southeast Asia, Latin America and Africa, where many people are new to the mobile. (There is not the same potential to follow the EU's lead in China, another huge emerging market, as Google's services are currently blocked there.)
Barry Lynn , director of the Open Market Institute and antitrust attorney, also has little hope that Google will eventually make significant changes to its business in response to the EU decision, although he thinks that this could eventually lead the US government to take regulation more seriously. Last year, there was an increased call for a survey of technology monopolies, but no action has yet taken place.
"I think the immediate effects on Google will be pretty slim," he told CNBC. the greatest expectations will be our government to regulate these platforms. "
Google declined to comment on the imminent decision of the EU.
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