[ad_1]
The Haas Formula 1 team has announced a "multi-year" agreement with Rich Energy to become the new American sponsor from 2019.
The British-based energy drink brand had previously been linked with a buyout of the Force India team to its fight against Lawrence Stroll's rescue deal.
Rich Energy CEO William Storey was spotted on the United States Grand Prix grid with Williams last weekend, prompting speculation of a possible collaboration with the Grove-based outfit.
But a partnership with Haas has been announced in the build-up to this weekend's Mexican Grand Prix.
The deal will result in a "significant livery change" for Haas heading into the future of Rich Energy, with the team as part of the Rich Energy Haas F1 Team.
"We are delighted to become the official partner of Haas F1 Team in Formula 1," said Storey.
"Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands.
"We revel in competition, and through our distinctive collaboration, we're looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way.
"Formula 1 is a premium product in its own right, and our partnership with Haas F1 Team ensures we have a global marketplace."
Haas F1 Team Lead Gunther Steiner added: "Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team.
"We welcome their commitment to an organization, and together we share an ambition to advance further in our respective fields.
"It's going to be a point of interest for the world of energy marketers, as we go into the world of Formula 1.
"We have seen already this season, and we have delivered it on-track, and we have no doubt that it will provide for a favorable dividend."
[ad_2]
Source link
