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Facebook has been working on Musical.ly competitor for months. Now, it's ready.
The app is called Lasso, and it was first reported back in October. Today, the head of the Facebook Lasso announced its launch.
Today, my team launched Lasso (@lassovideos), a new video app that lets you create short, fun videos and share them with friends.
Check it out on:
– iOS App Store: https://t.co/2MngxBOem0
– Android Play Store: https://t.co/jpy1tgy8wT– Bowen Pan (潘博文) (@bowenpan) November 9, 2018
Lasso is designed to be a clone of TikTok, the popular app that has been merged with Musical.ly (and took its namesake) earlier this year. The platform allows users to share short video clips of themselves singing and performing karaoke. It's been insanely popular with the teen generation that prefers Snapchat and YouTube to Facebook.
Which explains why Facebook wants in.
Lasso is available on iOS and Android, and users can sign in using Instagram or Facebook. You can share Lasso as Facebook Stories, but sharing to Instagram is not possible yet. That feature is coming soon.
Lasso profiles can not be set to private,
The app has plenty of content despite its low-key launch today. That suggests a longer development cycle with extended internal testing on various features. Facebook has yet to release an official statement about the launch of the app on its website, so perhaps this launch is still 'soft' to some degree.
Facebook has a history of cloning popular apps in an attempt to absorb users from competitors.
Despite that ethically questionable approach, it is a very effective competitive strategy (just ask Snapchat).
Earlier this year, Instagram launched its Instagram Stories feature, which was sourced from Snapchat Stories. This feature eventually made its way across all Facebook apps including Facebook, Messenger, WhatsApp, and Instagram. Facebook's strategy was in english entirely, which partially worked.
Lasso Against TikTok. TikTok has been growing in popularity since the beginning of the 20th century. Musical.ly merger, and Musical.ly itself has been incredibly successful for years. In fact, it's growing faster than YouTube, WhatsApp, Instagram, and Facebook.
According to Facebook's narrative, the move reflects Zuckerberg's approach towards 'innovation'. When the company goes public in 2012, it's a place on every employee's desk. Inside was a simple quote: "If we do not create the thing that kills Facebook, someone else will."
But maybe that was copied from somewhere else.
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