Facebook's news feed is about to change its face with Augmented Reality Ads – BGR

At an event for journalists and marketers today in New York, Facebook announced a new option testing advertisers, a way to use augmented reality to fill the gap. gap between digital advertising and concrete experience. 19659002] The social networking giant has launched tests to introduce AR ads into the news feed. Until now, the tests only take place in the US, and Facebook has launched it all with Michael Kors, with an AR ad that lets users see what they look like by wearing Sun glasses.

for Facebook's news feed include Sephora, Bobbi Brown and Pottery Barn. "

At today 's event, the executor Facebook Ty Ahmad – Taylor has demonstrated some different AR advertising experiences, like the one that put his face in a gameplay of Candy Crush. Also noteworthy, this rollout follows Facebook's announcement to F8 this year, in which the company said it would also use AR to serve ads in the company's standalone Messenger application. .

About news feeds currently in testing TechCrunch notes that "these ads look like normal ads at the beginning, but they include a" press to try "option, which opens the possibilities of RA. And of course, if you like the way it happens in AR, you can go ahead and buy the product. "

In other news for the advertisers announced today, Facebook also announced that it was increasing the opportunity to shop on Instagram. The company is expanding the opportunity it has. has already started giving some marks to put stickers in an Instagram story that sends users a link where they can buy a product.This feature, as of today, is now added globally. [19659002] None of this should surprise .. Facebook is a monster advertising machine with a social network attached to it, and the company uses each app in its family – and uses all the white space that's available. it can in these applications – to maximize the advertising potential of the company. [19659003] In the same order of ideas, Facebook also adds video creation gadgets to its advertising manager to incite r brands to create videos optimized for mobile. Per TechCrunch "The company cited several studies commissioned by Facebook during the event (today), including a survey of 335" mobile "buyers in the States. United States, which found that 1 in 3 believes that video is the best way to discover new products. "