FIFA warns of "hot women"

Broadcasters have the habit of choosing attractive female fans

Before England's defeat in the semifinal against Croatia, FIFA boss Federico Addiechi denounced unacceptable behavior.

READ: Part of the World Cup

"(FIFA will take action against things that are wrong," he said.

"We l & # 39; we did with individual broadcasters When Addiechi was asked if the crackdown on targeting women would become FIFA's policy, he said that even though it was not yet part of a "proactive campaign", it would certainly be a priority.

"It's one of the activities we will certainly have in the future – it's a natural evolution," he said.

] Before the tournament began, there were fears that homophobia and racism, but sexism has turned out to be the most prevalent problem.

Fare Network's anti-discrimination group has been working to monitor discriminatory behavior around World Cup games

More than 30 cases "of women, mostly Russian, nt "accosted on the street" by male fans.

Although Mr. Powar added that the actual number of incidents is probably 10 times higher.

There are also several cases of female reporters being taken by the throat and kissed by male fans during live broadcasts.

This is not the first time that the obsessive attention paid to female fans just dressed is evoked. A study published by Kim Toffoletti, professor of sociology at Deakin University, exposed the new ways that sexism works in sports media.

The research sampled over 100 images of media reports and found the most popular stories and images. on young and thin fans in the stands, The Conversation reported.

"Sexy Fandom" is celebrated as a form of individual expression and personal style, reinforcing the broader cultural expectations for young women to present themselves in sports contexts do not threaten the primacy of men.

Despite widespread criticism of sexism in sports media and initiatives to counter the sexualized images of women sports, the stereotype of sexy support continues to flourish

. who do not look that way, or choose not, the cost is the invisibility of the media.

If you go to Google and type the words "World Cup" and "women fans" what there are pictures of beautiful women dressed in their national colors and who usually wear short shorts or crop top.

Conversely, if you change from "woman" to "male", you get a very different picture. The only bodies hardly dressed are covered with colored paint.

The criteria for being a male sports fan in the online field seem to have little to do with physical attractiveness.

FIFA warns broadcasters Final World Cup between France and Croatia.