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When the first day of Amazon.com Inc. ends mid-week, half of the e-commerce giant's buyers will own an Alexa device, experts say.
Amazon
AMZN, + 1.45%
has highlighted its devices, with many offers announced on items compatible with Alexa, like $ 20 off the Fire TV Stick with Alexa Voice Remote, $ 100 on the Look Echo and $ 30 off the Fire HD8 tablet with Alexa.
"Given that 39% of Amazon buyers claim to own a device connected to Alexa, and 10% of Amazon buyers who do not have a device connected to Alexa Prime Day, we can expect that that nearly half of Amazon buyers will hold a device connected to Alexa after 2018 'Prime Day, according to data provided by InfoScout, a consumer information provider that is part of Market Track.
Echo Dot was the best – selling product of the commercial event, which lasts 36 hours after its 3 pm Eastern Monday start and included a few specials in the preparation period.Prime Day 2017 is over with sales up 60% from one year to the next.
Read: Amazon Prime Day will take a bite out of the food business as Whole Foods is included
Even with the # Focus on Alexa, InfoScout suggests that Amazon place " Although Amazon will likely prioritize its marketing efforts on its Alexa-compatible voice assistants for Prime Day 2018, their Amazon Fire TV products could be the most effective gateway product to get consumers on the road. 39, smart device, "says the report.
Yet with more consumers turning to voice-activated devices, highlighting Alexa devices is a good idea, others say. The data from Narvar, a company that helps retailers deliver a better customer experience, is testimony to this, as the company found that device ownership and voice buying had almost doubled in six months.
Also: What Not to Buy on Amazon Prime Day
"The voice opportunity is huge and major players like Amazon consider it a point of contact important for customers, "said Amit Sharma, CEO of Narvar. "Consumers will soon rely on voice assistants at all stages of their shopping. It is therefore advisable for Amazon and other retailers to invest in this channel by encouraging users to use the virtual assistant for everything from product research to updates and returns.
Retailers have recognized the "halo effect" that Prime Day has, along with mass merchants and other competitors, such as Target Corp.
TGT, -0.95%
who organizes his own races and offers discounts to increase his sales.
"Given the ongoing price war between Amazon and Walmart
WMT, -0.49%
across several categories, and the effects of entrainment creating collateral damage for others, we see the industry caught in the pangs of "retail Darwinism", which is a negative credit for most but the largest and most important credit quality retailers, "said Charlie O. Shea, analyst at Moody's, in a comment
. See: Amazon takes Prime Day benefits beyond e-commerce to drive traffic to Whole Foods stores
"In other words, fight the battle margin is a dead end for most small and medium-sized retailers. Combine or reduce major discounts and see your margins erode – or do nothing and lose the sale, and potentially the customer. "
CFRA's Tuna Amobi is expecting Amazon's success this First Day, especially with the company's devices. With over one million transactions planned exclusively for the Amazon Prime members, this year's event could be the most successful edition for the annual extravaganza of shopping, each of them having passed the year. previous since its inception, wrote Amobi.
The base of the first member is over 100 million, according to Jeff Bezos, general manager of Amazon.
Do not miss it: at Amazon Prime Day, back to school is already underway
"Again, we think that popular categories will likely include hardware devices (Echo / Alexa, Fire TV, Kindle) as well as consumer electronics, toys and other categories, "said Amobi.
Barclays increased his o $ 1,850 price target of $ 1,700 before the event.
Amazon rose 83% year, while the S & P 500 index
SPX, -0.10%
gained almost 14% for the period.
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