How the tennis champion made his millions

Reigning Wimbledon champion Roger Federer was released this week at the All England Club with Nike. The sun .

With $ 41 million a year, Federer's latest deal is the largest sports sponsorship deal in the world.

The winner of the Grand Slam 20 times until he appears on the court in the white jacket, top, shorts, socks and headband of the Japanese clothing brand [19659003] Scheduled to continue long after his retirement, the ten-year deal is a big blow for Uniqlo who hopes to use the association. Federer promotes his colorful clothes for middle-aged fans.

After winning his straight-line sets against Serbian Dusan Lajovic, the star handed his headband to a girl from the crowd in a perfect PR move for Uniqlo. Wearing crazy sneakers e by his former Nike clothing sponsor – but he is fighting with the US multinational on the "RF8" logo on his shoes.

The emblem is his initials and a reference to his eight Wimbledon singles titles.

He admitted: "The logo is with Nike, but it will come to me – I hope that sooner than later.These are my initials."

It may not be surprising that Nike wants to hang on to a bit of Roger.

From razors to Rolex, Federer is a big draw for commercial sponsors – He has earned more money than any other sports star on the planet.

He earned $ 157 million, but that is crushed by the billion dollar sponsorship. the offers made him richer than Elton John, Kim Kardashian – and even the Queen.

So what makes the Federer brand so special? For beginners, since he was a youngster, he barely put a foot wrong

In 2001, as a 19-year-old man, he took Wimbledon by storm, eliminating the champion Pete Sampras in the fourth round.

Two years later, he became the first Swiss to win the Grand Slam by conquering the Australian Mark Philippoussis.

After becoming a professional in 1998, the agency Federer International Management Group signs sponsorship contracts with Nike, Wilson and Emmi AG shoes, the largest dairy in Switzerland

But Federer was bored by the way IMG was running a busy program that paid relatively poorly, and he left the company in 2003.

It was a clever decision. The same year, he won Wimbledon – his first Grand Slam victory.

He creates his own management company, a team of four including a lawyer, a financial advisor, mom Lynette, then a girlfriend – now a wife – Mirka media relations and travel

Roger Federer Management was born and ushered in the era of big dollars.

For a moment it seemed that mom knew best. Lynette realized that her son wanted to be a model and loved to dress up as a designer. In 1965, he became the first man to win three Grand Slam tournaments in 1988, which suddenly put him at the top of each brand's wish list. 19659003] The incessant attention was overwhelming and Federer reluctantly returned to IMG – who would not make the same mistake twice.

He quickly brought him a $ 21 million contract with Rolex. Mercedes-Benz, Gillette, Lindt chocolate and many others followed

IMG capitalized on Federer's sharp image of a personal and reserved character who would not be seen dead falling boxes of night.

Still the perfect gentleman on the court, Federer has resisted the urge to follow his athletic companions in the tacit noncompliance competition during the matches.

A title that has escaped him is the Olympic champion. In London in 2012 – his last Olympics – Andy Murray beat him for taking gold.

Public relations guru Mark Borkowski says, "When this man loses, there are no tantrums. It's incredibly hot to people when they beat it. It is the kind of perfect package. "

Unlike some top athletes, Federer has yet to fall from his perch." Tiger Woods, another IMG customer, was the most valuable star of golf until his extramarital antics were over. outrageous and his drug addiction reached him at the bottom of the pile in 2009. In a year, he lost $ 28 million in advances.

"

Mirka's wife, a former player of tennis, is the mother of their two pairs of twins – Charlene and Myla, eight, and Leo and Lenny, four years old.

Federer brings his beloved He is lying with him all over the world.

On the court, the kids are decked out with Oscar de la Renta gear while they watch Dad play while Mirka opts for Valentino.Roger and his wife are wearing matching Rolexes at the Open. Australia this year, Federer wore a rare Sky Dweller on his wrist – estimated at over $ 40,000.

The Glamorous Clan r Private jet trip, which normally costs $ 180,000 for every 24 hours of flight. . Fortunately, Federer gets ratings from friends since he is brand ambassador for NetJets

when they drive, that is in one of his six Mercedes-Benz cars – a another advantage of sponsorship.

But even in a convertible, there is

Federer pays $ 1000 to his New York barber Tim Rogers – a drop in the ocean for a man who earns $ 77 a minute.

The public relations expert Borkowski adds: the ultimate pro. He always delivered and at the height of his career he won everything in front of him.

"Brands want winners, sponsors want to be associated with winners." And winners want champagne – so it's just as good Federer is also sponsored by Moët & Chandon. tribute to his 20th year as a professional tennis player with a limited edition magnum costing $ 30,000

All these advantages suggest that Federer's revenues far exceed his expenses.

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Federer Three Houses During the cold winter months he heads to his exclusive penthouse overlooking the Dubai Marina.

The 52-storey Le Reve Tower is also home to Formula 1 driver Fernando Alonso.

Federer said: "For me, it worked very well.

"Of course, you may be a bit far from everything but you are a little close to everything because you have a lot of direct flights."

"I'm going home and I feel like, maybe I'm not in Switzerland but it feels like home."

When he's home, Federer chooses between Holiday house in the Swiss Alps and his glass house on the quiet shore of Lake Zurich

The old platform, nestled in the mountains of Graubünden, was built from scratch and cost £ 13.25 million.

Two separate luxury cottages were connected together to house Federer and his family while his parents live in each other.

Its main base in Wollerau, 20 minutes north of Zurich, has floor-to-ceiling windows offering magnificent views of the lake.

The area has one of the lowest tax rates in Europe and has therefore attracted other hit millionaires.

A genius on the court and super savvy – no wonder Federer has established the most valuable empire in the sport.

DISTRIBUTION ON THE MILLIONS OF FEDERER

Price $ 157m

Won 20 Grand Slam including:

Wimbledon 2003, 2004, 2005, 2006, 2007, 2009, 2017,

Australian Open 2004, 2006, 2007, 2010, 2017, 2018

French Open 2009

US Open 2004, 2005, 2006, 2007, 2008

] Sponsorship $ 1 billion

$ 412m – Uniqlo

$ 172m – Nike (just expired)

$ 115m – Private Jet NetJets

$ 68m – Mercedes-Benz [19659003] $ 53M – Barilla Pasta

$ 47M – Sunrise telecoms

$ 44M – Café du Jura

$ 41M – Moet & Chandon

$ 44M Lindt

$ 32M – Wilson

$ 26M – Credit Suisse

$ 20M – Rolex fees undisclosed – Gilette

Vehicles

Six Mercedes including $ 270,000 AMG SLS Roadster and private jet [19659003] Bling

Emerald woman and Rolka diamond worth $ 680,000

His Rolex Sky Dweller is worth $ 53,000

Houses

$ 27m glass house on the shore of Lake Zurich

Holiday house in the Swiss Alps

Penthouse in the Reve Tower, Dubai

This article originally appeared on the Sun and has been reproduced with his permission