[ad_1]
Even though India is one of the most popular nation brands in the world. Brand Finance 's annual Nation Brands report sizes nations' brands based on the country' s image and the economy as a whole. India was ranked 8th in last year's report by 9th rank. Despite its brand value rising 5% from last year, India has slipped one rank for the second consecutive year.
India's brand value was $ 2.046 billion in 2017 and has increased to $ 2.159 billion in 2018, the report mentioned. India is one of the only two countries in the world to have lost a spot. The other country to slip by a rank is Japan.
Topping the list and maintaining its lead with a brand value of $ 25,899 billion which rose by 23% from last year. The US economy has grown fast and is expected to continue in the coming months. All of its parameters, including GDP, consumer sales, as output show growth.
The country to see the highest value in Germany is 28%.
Following US is China in the second spot with a brand value of $ 12.779 billion. China's brand value increased by 25% from last year, followed by Germany with $ 5.147 billion, UK with $ 3.750 billion, Japan with $ 3.598 billion and France with $ 3.224 billion.
Every country is also given a brand rating. India's brand rating – AA – has not changed despite the change in ranks. India has been overtaken by US, China, Germany, UK, Japan, France, Canada and Italy. South Korea, Australia, Australia, Spain, Switzerland, UAE, and India are all featured below.
Brand Finance measures the strength and value of the brands using a method based on the world. It looks into nation brand strength, royalty, income, weighted average cost of capital (WACC) or discount rate and brand valuation.
Source link
