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Indian jewelry brand Tanishq launched an advertising campaign in response to the rise in sales of synthetic diamonds.
Created by 22-foot Tribal Worldwide, the ad shows what consumers should look for when buying the gemstone. The announcement also illustrates how the brand selects its diamonds and that "the process of discovering this perfect diamond appears to travel to find true love."
It will work on platters social forms of the brand with digital and printed performances.
Tikaq AVP Marketing, Deepika Tewari, said: "Diamonds and solitaires are an expression of celebration and exclusivity. However, the quality of solitaires is very difficult to determine and there is not much market information on which customers can rely.
"Through this campaign, we have [wanted] really deal with the situation by bringing precursors"
DDB Mudra Group's General Manager, Vineet Gupta, said that the intention was to present the brand "while educating consumers about Tanishq's rigorous and multi-stage selection process for their solitaries." 19659004]
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