Land Rover Trademark "Road Rover" because he guessed where are the cars going?

OK this one throws me for a loop. Land Rover, the SUV company, apparently wants to mark a new brand: "Road Rover". If your reaction is "what", that is also my reaction.

If I am not mistaken, the "roads" tend to go on the "earth". And as such, Land Rover should generally cover all things on earth, including, "roads". And even though there was a distinction, there is already "Rover", a not-so-famous trademark that already owned Land Rover's parent company, Tata Motors.

So, if there was a car made by LAND Rover that was only going on ROADS, it would be nice, it seems, to call it a REGULAR Rover. Or, you know, a Rover.

But no. Road Rover is, according to Coach :

Jaguar Land Rover (JLR) applied for the mark on behalf of Road Rover – a year after Autocar was told that the branding was simply a Internal code name for a new model line

[…]

This will be a high-end electric model intended primarily for markets such as the United States and China.

The first Road Rover is a rival Mercedes-Benz S-Class in terms of pure luxury and interior craftsmanship, but with off-road capability. The car will also be tuned for impressive dynamic performance on the road, taking advantage of the potential of electric motors.

Correct me if I'm wrong, and who knows, maybe I am! But I remember that Land Rover was already competing with the S-Class, the Jaguar XJ. And if it was a class S competitor in terms of luxury and interior craftsmanship, but too with an off-road capability, it would be a Range Rover.

But maybe I'm just not on the Galaxy Brain level of people who name cars these days.

In any case, Coach continues to note that "Road Rover" is actually a historical name to Land Rover, and that it was the name of an SUV concept in two doors from the 1960s that later turned into an original Range Rover, and there was recently a small batch of two-door Range Rover sent into production, so there is vaguely a precedent here.

Be a stubborn ox and proclaim "Road Rover" to be a strange name for a car.

I will inevitably be wrong when you buy a billion things.