LG still does not understand how to transform its mobile division – BGR

LG electronics giant has come out with profits today that continue to paint a grim picture for its troubled mobile division – a division that has spent big to prepare for the launch of its upcoming phones lighthouses in May, and that also did not

LG is generally on the rise, the Korean company posting a percentage of operating profit up double digits and reaching the Equivalent of $ 715.1 million. LG says even its revenue and earnings have reached record highs this year, while its mobile division remains an asterisk.

The company is struggling to understand how to stop the bleeding. LG blames for the moment the global slowdown in smartphone sales, especially sales of low-end models in Latin America. The losses of the division at this time, the company continues, are notably related to the marketing of the LG G7 ThingQ and the LG V35 ThinQ, among other things

. because of shrinking sales and increased marketing investments to support new flagship smartphone launches, "LG said in a statement. "While smartphone competition is expected to intensify and growth will stagnate in the second half of the year, the company will seek to further improve its sales structure and increase sales of the new LG G7 ThingQ and LG V35 ThinQ premium premium smartphones. in key markets the world. "

Robust TV sales, meanwhile, helped the company overcome its stagnant smartphone unit. Really, all other businesses in the business are catching up. On the corporate scale, LG's operating profit for the second quarter rose 16.1% over the same period in 2017.

The company announced a reshuffle in the mobile division in November, bringing a slew of new executives as part of what LG has termed "radical realignment to better meet the challenges ahead". Since then, it still seems to be too high to try to stand out in the smartphone space dominated by Samsung and Apple.

The results of this quarter push it even further – noting that a big marketing expense was not enough to reverse the trend. To this end, Phonearena asks the obvious question.

"With all due respect, it does not seem to me that LG's phones have a problem in one region of the world. The question is, how long should "high end" home entertainment products and home appliances and air solutions "compensate" for G, V, K and Q handset losses? "