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All beauty routines should start with sun protection, but many of us are forgetful when it comes to UV protection. L'Oreal and Apple are hoping they have the solution.
La Roche-Posay 'My Skin Track UV' – a battery-free wearable device that measures UV exposure. Apple Stores for $ 59.95, the first of its kind.
The device uses a UVA and UVB rays sensor that is activated by the sun. It works in tandem with an appetite for pollution, pollen, and humidity, allowing users to make more informed skincare choices depending on their lifestyles.
"Said Guive Balooch, Global Vice President and Head of L'Oreal's Technology Incubator, in a statement. "We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it." "We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices."
"La Roche-Posay believes that healthy skin starts with healthy clothes," added Laetitia Toupet, Global General Manager of La Roche-Posay. "The research that has gone into the development of this technology indicates that it has the power to inspire true behavioral change by helping people measure and understand their exposure to various environmental aggressors and take action."
The device, created in collaboration with the Yves Behar designer, can be clipped to clothing or accessories, and measures 12mm by 6mm. It stores data for up to three months.
The launch follows the debut of L'Oréal's innovative 'My UV Patch', a skin-piercing sensor that La Roche-Posay unveiled back in 2016. Both inventions and scientific research conducted in collaboration with John Rogers from Northwestern University.
For more information, see www.laroche-posay.us
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