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The 2018 World Cup is over, but China has had to watch it from the sideline. The team has done its best to join the next edition, and Nike has published an advertisement to encourage young footballers to become the best.
Named "DARE TO BECOME", the commercial shows a future where the biggest is a Chinese player. Manchester City are recruiting Chinese players, and English fans are in tears after realizing that the national team is being pulled into a group with China
] The advertising agency Wieden + Kennedy Shanghai believes that China could accomplish a lot in the future. "We [Nike and W+K] have seen this campaign as an opportunity to make a statement and start a conversation about football in China.This film is clearly on the side of the athletes who believe that it can be fun. because if no one imagines going in their head, they will never get there in real life, "said Matt Skibiak and Dong Hao, creative directors of W + K. [19659002] Advertising has sparked a lively debate about the future of Chinese football.While some still refuse to believe in such a future, and see it as a little more than a pipedream, many others were inspired by this vision and applauded the boldness of his prediction.As Japan's regional rival reached the round of 16 at the World Cup, the commercial even added a lot of fuel to the conversation. [19659005] (function (d, s, id) {
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