Nikon unveils global campaign to position itself as "future-oriented"

Nikon unveiled a new platform called "Capture Tomorrow" to launch its new products and be "forward-looking".

As part of the global campaign, Nikon has released three messages created by R / GA Singapore. The videos demonstrate the ability of Z-series photographers to tell fascinating stories through advances in technology, such as new optics that produce images with depth and range to cope with challenging lighting conditions.

The campaign is being conducted in partnership with Chilean documentary photographer Tamara Merino, German fashion photographer Jamari Lior and landscape photographer Weerapong Chaipuck of Thailand. The films were shot with the Nikon Z 7.

Bob Mackintosh, R / GA Executive Vice President of Creation, APAC, said, "We wanted to present the capabilities of the camera authentically because they speak for themselves.

"The most effective way to do that was to use the product itself to document how real photographers are tackling real problems." The Z Series advances are immediately tangible. for professional and amateur users. "

Stephanie Dugas, Global Head of Media & Communications at Nikon, said: "Capture Tomorrow" is Nikon's vision for the future. It focuses on the brand's energy to achieve excellence and redefine the future of photography to explore unlimited possibilities. "