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Earlier this month, Twitter began deleting tens of millions of suspicious accounts as part of a broader action to increase accuracy and transparency – and to make the social media platform a trusted service.
The accounts previously tagged and locked by Twitter have been removed globally, reducing the total number of followers on the platform by about six percent, a very important figure. Affected accounts could be created by real people, but access by the original person behind them could not be confirmed by Twitter.
The goal of this exercise is rampant social media fraud in which users inflate their importance by buying fake followers. Strengthening the number of followers can increase the perceived influence that can advance programs ranging from political activism or other business activities.
This last action does not include accounts that display spam behavior or those controlled by robots. system.
"Most people will see a change of four followers or less, the others will have a greater number of followers, and we understand that this may be difficult for some, but we believe that the number of followers will change. Accuracy and transparency make Twitter a more reliable service for public conversations. " wrote Vijaya Gadde, the general counsel of Twitter in a blog earlier this month. 19659002] Impact in the region
According to the socialbakers socialization platform, the main profiles in Singapore that experienced the biggest drop of the week after the announcement are DJ Dasmond Koh (12%) and the Entrepreneur Christel Quek (37%) who, Singapore's Homegrown fashion brands such as Love, Bonito and Reebonz were among the top 10 brands with the largest decline, while the lifestyle website TheSmartLocal also experienced a drop from 21%. The latter has, it is true, few Twitter followers – only a few thousand.
In Malaysia, a number of brands were hit hard by the crackdown, Ninetology Malaysia, a local maker of smartphones, losing up to 72.47% number of followers. ABNXcess, a digital cable company, and the country's tourism agency, Tourism Malaysia, are some of the other notable brands that ranked in the top 10.
The beginning of a new trip
measure taken by Twitter to increase confidence in its platform. Last month, Twitter finally began to ask users of to check an email address or phone number, a decision which, according to experts, is long overdue.
The different stages are an excellent starting point. . However, it will probably take some time to completely eliminate spam accounts and reverse the negative effect of fraud and bot culture that has been going on for years. "Although the most significant changes are occurring in the next few days, followers' accounts can continue to change more regularly as part of our ongoing work to proactively identify and challenge problematic accounts," he said. she writes.
More information:
Twitter Reorganizes Design to Attract New Users
Twitter Reshapes the Analytical Home Page to Improve Monitoring
Twitter's Reader for catalog, organize and exploit human thought
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