Qualcomm's new audio chips will fuel an explosion of Alexa headphones

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Get ready for the Alexa headphone explosion.

Up till now, there are not enough Amazon Alexa. There are certainly Some you can buy – from high-end noise-canceling cans that make it over the ears to true-wireless models – but even when this is the case, its abilities are limited to a subset of what it can do to an echo smart speaker.

That's about to change in a big way. Qualcomm has developed an audio chipset specifically for headphones to integrate digital assistants like Alexa, and a reference design that incorporates the technology: a neckband-style pair of headphones lets you call up Amazon's digital assistant at the touch of a button.

If you're a headphone manufacturer, you'll have a much faster time to use Alexa into your products. (Previously, a lot of their audio and audio technology and Amazon's – 66 Audio told Fast Company it took the company two years to get it working right. They initially thought it would take a month.)

This article was originally published in January 2018, when Amazon announced the Alexa Mobile Accessory (AMA) Kit, a set of tools that any hardware maker can use to make their devices Alexa-friendly. Now Qualcomm is taking things even further: Their new chipset lets you talk to your iPhone or Android device.

"There are some products already in the market that have this capability, but this will be the first reference design developed in conjunction with Amazon," says Anthony Murray, senior vice president and general manager of voice at Qualcomm. "We've done all the plumbing for the AMA protocol."

The new chip lets Amazon play catch-up to Apple and Google. AirPods have had Siri integration since their launch almost two years ago, and Google's Pixel Buds famously include Google Assistant, complete with real-time translation capabilities. The Pixel Buds, which came out in 2017, set off a wave of various headphones debuting designs with the Wizard, including the Bose QuietComfort 35 II, which made the feature a standout differentiator (with mixed results).

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Qualcomm's reference design is set to give Alexa headphones a similar push. But while there will certainly be everything from high-end noise-canceling designs to true wireless earbuds, one thing we can not call a headphone to a digital assistant just by speaking (without ever pressing a button). Even Apple's AirPods require a tap to call up. Siri, keynote-video liberties notwithstanding.

Murray says that's on Qualcomm's roadmap; the chipsets will be firmware-upgradeable to include the Someday feature, but it's not a possibility just yet.

"We are focused on getting this into the small in-ear earbuds, where you have a much smaller battery and much greater limitations on size. Having microphones running continually offers an even bigger challenge, because it's clearly burning more power. This chip has hardware in it that supports us, and we expect it to be an incremental feature down the road. "

To recap … Talking to your digital assistant through your headphones: happening now. A whole mess of Alexa-powered headphones hitting store shelves: coming soon. Do you need to raise a finger to activate them? Someday.