Samsung and Xiaomi share the leading position in the Indian smartphone market with 30% each: Canalys

Coming back, Samsung shipped 9.9 million smartphones to India in the second quarter of 2018, recording an annual growth rate of nearly 50% – its best since the fourth quarter of 2015, said Thursday the firm's 39, Canalys market research.

Chinese manufacturer Xiaomi has also shipped 9.9 million smartphones, the country's best-ever sales quarter, according to the report.

Together, the two companies account for 60% of total deliveries in India. Samsung returns to the front of the scene: Samsung is launching devices directly on Xiaomi's wallet and is focusing on its cameras and imaging capabilities with the Dolly Portrait and & 39 features. "Background Blur Shape", TuanAnh explains. Nguyen, analyst at Canalys.

Samsung Galaxy J2 Pro was the first model in the second quarter, with 2.3 million units shipped to India.

In comparison, Xiaomi shipped 3.3 million of its vice Redmi 5A.

"Despite Xiaomi's growing popularity in India, Samsung will remain the number one choice for consumers, and its technological prowess and supply chain leadership will continue to give it an edge over Xiaomi for the foreseeable future," he said. note the report.

Meanwhile, Xiaomi more than doubled her shipments, albeit modestly.

Vivo takes third place while Oppo comes in fourth, with respective shipments of 3.6 and 3.1 million.

In line with these performances, overall shipments to India increased by 22% to just under 33 million units. Volume is not the only strategy in India. Samsung and Xiaomi often divert the opportunities that India has to offer to smaller and lighter smartphone providers looking for additional business opportunities. The climate is good for businesses to realign and re-enter the market, "said Rushabh Doshi, director of research at Canalys.

In the first quarter of 2018, Xiaomi shipped more than nine million units, which gave it a market share

Samsung, with a 26.2% share, shipped a little less of 7.5 million smartphones

In the second quarter, Apple's shipments to India decreased by about 50%, but retail partners withdrew and the strategy "brand-first, volume- next "would reap the benefits because it would provide a better margin per device," the report says.

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