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Samsung and Xiaomi accounted for 60% of total mobile shipments in India, while Vivo and Oppo followed with 11% and 10% of shipments.
For smartphone manufacturers around the world, India has unquestionably been an extremely important market and every player is increasing its market share to conquer a dominant market share in one of the largest markets of smartphones in the world. proof in the numbers now revealed for the second quarter of 2018. While Samsung and Xiaomi were the undisputed leaders in the Indian market, Xiaomi had outstripped Samsung for a few quarters. But the Q2 saw both smartphone manufacturers reach the 30% market share level, dominating the market and leaving others far behind. More than 9.9 million handsets are sold here, according to a report by Canalys.
In terms of specific models, the Samsung Galaxy J2 Pro and the Xiaomi Redmi 5A stand out as the best-selling with 3.3 million units. This could be responsible for Xiaomi jumping from 12% of her Q2 share in 2017 to 30% this year. Samsung increased its market share in the second quarter of the year by 5% (25% to 30%).
However, the report says that despite the growth of Xiaomi in India, Samsung will remain the first choice for consumers thanks to its technological prowess. control of the chain ", which will give him an edge over Xiaomi.
The other two contenders, Vivo and Oppo each have about 10-11% each with a lot of catching up to do. However, Apple is the only player who is still out of this equation. On the international level, iPhones would fight for a place with Samsung, but in a very price-sensitive market like India, Apple has not even managed to register a double-digit market share. The company is now trying to fix the situation and hopes that the iPhone maker will see better results on locally assembled products.
But Apple would have a long-term strategy where the brand is more important than the shipments. In this way, he earns higher profit margins per device. Analysts say that this strategy could eventually bear fruit
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