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Tim Cook understands the name change. He turned Steve Jobs' stripping and innovative company into a sleepy, iterative cash cow. Now he's trying to change the rules of big tech, written Jon Markman. He presents at TradersExpo Las Vegas on November 14th.
Apple's CEO was in Brussels on October 24th. He wants global regulators significantly reduce the amount of personal data that technology companies can collect.
In the current climate, the message hits the right notes.
Cook presents Apple as a privacy warrior, a nervous David who fights for success in the fight against the industrial data complex set up for the benefit of Goliath technicians.
But lost in this message is the fact that this movement is completely selfish.
Cook has good faith. L & # 39; Company get up at the FBI in 2016, when law enforcement wanted to access the iPhone from an alleged terrorist. At the time, the company's privacy policy had become a rallying cry for the rest of Silicon Valley. The leaders of Google, Facebook and Amazon.com stood side by side, in contempt of the federal government.
This time it is different. Cook is now renaming big tech companies as bad guys.
The problem is that the story is not quite true. Users understand that the free services for them are supported by advertising. They know that Google keeps track of the history of their searches, Facebook knows their friends and their likes, and Amazon records what they buy. They are not fooled.
Cook knows it too. He is not worried about data collection. He is more concerned that his competitors are building better products and services. So, he tries to rewrite the rules.
Artificial intelligence is the future of commerce. In the past, companies had ideas. They organized focus groups and other tests and put live products on the market.
He was hit and especially miss.
Today, innovative companies are using AI and massive simulation to create new products and services. This is a revolution made possible by the data. And companies are locked in a deadly fight to obtain it.
Google's Pixel smartphone is generally considered to have the best mobile camera. It's a crown that Apple proudly wore. Pixel uses digital photography to take mesmerizing pictures.
Google engineers were able to beat the competition, as they collected and analyzed anonymous data from billions of images sent to Google Photos. It's its free hosting service, on which all Android cameras can record images automatically … if their owners want it.
The Jobs company built was very different. Thanks to his personal ingenuity and stubbornness, Apple has come up with many good ideas. Where others were often missing, Apple has mostly, but not always, succeeded.
Under the rules of the old world, society was untouchable.
But Cook's Apple is not an innovator. It's easy to lose sight of the transformation. Hundreds of millions of iPhones sold hide a lot of banality.
Take Siri. Despite the launch of his digital assistant in the first place, Siri is so late on Google Assistant and Alexa embarrassing.
And last month, Facebook launched Portal, its first consumer electronics product. The video device uses artificial intelligence and clever voice and camera tricks to understand who is talking. And he follows the subject in real time with wide angle photography. Parents on the go can read stories to their children at bedtime through intelligent augmented reality implementation. And Alexa from Amazon is integrated.
Cook sees the changing landscape that has put the iPhone lagging behind in technology. He wants regulators to crush his competitors.
His writings on privacy and the militarization of data would be more convincing if Apple's home was in good standing …
In order to sell more iPhones and Macs, the company is an enthusiastic ally of the Chinese government, a full-fledged surveillance state.
And when his communist party asked Apple to move iCloud servers to China, Cook set up a joint hosting agreement with a state-funded entity. He even released the security keys. Reuters reported the decision means that the Chinese authorities will not have to go through the US court system to review the private data accounts of local Apple customers.
Under President Xi, facial recognition software already tracks every man, woman and child in Beijing, city of 21 million people. And the technology is being rolled out across the country to monitor social media, banks, and private data in many other formats.
Cook's concern about Western surveillance is evasive given his warm relationship with Xi.
Unfortunately, for Apple's competitors, Tim Cook knows very well how to change his name. He methodically changes the story around privacy to his advantage. And nobody holds him responsible.
Investors should be aware that his Brussels speech was the opening salvo.
Best wishes,
Jon D. Markman
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