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It seems that Google has a great plan to penetrate the mobile phone market, even though it already dominates the smartphone market with its Android operating system. The search engine giant recently invested $ 22 million in KaiOS, the mobile-based operating system platform of many mobile phones.
KaiOS Technologies Inc., the developer behind the operating system powering more than 40 million phones revealed that Google has made a big investment in its product as part of a Series A investment.
In a blog, KaiOS said that Google has made the investment to ensure that new phones will have access to the Internet, especially those sold in emerging markets. "This funding will help accelerate the development and global deployment of KaiOS-enabled smartphones, enabling us to connect the vast population that still can not access the Internet, particularly in emerging markets," said Sebastian Codeville, CEO of KaiOS. KAIOS. KaiOS is currently powering feature phones manufactured by TCL, HMD Global and Micromax. Google has already developed applications for KaiOS, so this new investment is seen as the technology giant's way of ensuring its presence in the phone market without really developing and releasing hardware. Google brings instead its famous Android apps to KaiOS, including Google Maps, YouTube, Google Search and even its smart assistant, Google Assistant.
"We are excited to be working with Google to offer its services on more mobile devices. Having a smart voice assistant on an affordable cell phone is truly revolutionary as it helps overcome some of the limitations brought by a keyboard, "said Codeville.
Although he's not saying anything about what really drove Google to make a big investment in KaiOS, it's easy to see that the Mountain View, Calif., Firm is securing its financial growth in a difficult time for the smart phone industry. According to Quartz, fewer people are buying smartphones at the moment, while the cheap phone market is growing fast.
"We want Google apps and services to be accessible to everyone, whether they're using desktops or smartphones." Feature Phones After the success of JioPhones, we're excited to be working with KaiOS to improve still access to information for mobile phone users all over the world, "said Google's Anjali Joshi
. Phones will surely have a huge impact on the phone market. At present, KaiOS phones are already more popular than iPhones in India, which is a big consumer market considering the country's population.The introduction of basic Google applications in KaiOS could soon make phones ubiquitous mobiles in other markets.
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