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Philip Morris International (PMI) combined its name with concepts such as a smoke-free future and smoke-free products for heating tobacco. The biggest tobacco company talks loudly about the harmfulness of cigarettes and offers better alternatives. A month ago, on the occasion of World Tobacco Day, she sent a campaign to the world without a very typical message for a major player in the tobacco industry. PMI ends with cigarettes. What is it?
According to André Calantzopoulos, general manager of PMI, the company wants to enter a state where it completely stops selling cigarettes. But the end of the tobacco giant is certainly not going to say it. "Our short-term ambition is that every third consumer, representing up to 40 million men and women who smoke, has experienced better alternatives by 2025. We want to get into a state where we will completely stop selling cigarettes, but we need the support of governments and the public health community to make this happen as soon as possible. "I think instead of naming day of the year as World Tobacco Day, we should promote every day as a World No Tobacco Day, Calantzopoulos said in a press release
There is no room for smoke in the future
It seems like Philip Morris is thinking seriously.The results of their work so far show that the people are really looking for alternatives On the IQOS, a smokeless PMI heater, up to 5 million smokers in the world and more than 50,000 in Slovakia have moved so far from ordinary cigarettes. Every day, fewer than 10,000 adult smokers will decide on a less risky alternative. What do they do to them?
Smokers, just like the tobacco industry, are well aware of the seriousness of smoking in cigarettes. Smoking causes a number of lung diseases and makes non-smokers passive smokers. The main culprit is cigarette smoke, which contains over 4,000 chemicals and is released into the air. The non-smoking product for heating tobacco seems to be a better choice in such a case. Many IQOS experts also report that they do not smoke at all, but IQOS sees a better option than in ordinary cigarettes
IQOS is a smoke-free product that works on the basis of heating tobacco instead of the burn. The combustion of tobacco takes place at a temperature of about 600 to 800 ° C, with a coating of up to 900 ° C. To release nicotine, it is sufficient to heat the tobacco below 350 ° C C. In IQOS, nicotine in tobacco is always present, so there is no risk of this product. But the fundamental difference is that instead of smoking, it produces an aerosol.
Buy IQOS personally in Bratislava
Only recently opened Philip Morris first stone service at Eurovea shopping center in Bratislava. If you are an adult smoker in an elegant IQOS shop, you can not only try the product, but also consult a qualified staff. It will explain the essence of your device and help with the transition to this inactive product. Here is a wide range of IQOS devices and accessories, such as limited editions of products, stylish holsters or color replacement covers. The store space also offers the possibility of a pleasant sitting. The working atmosphere enhances the clean and stylish design of IQOS. He has also won the prestigious GOOD DESIGN® award for outstanding design and state-of-the-art technology at the prestigious Global Awards for design and design innovations. Customers can also customize their IQOS. And by engraving your name or any inscription through the laser. This service is also available directly in IQOS store
If you want to try IQOS for free, go to www.prejdinaiqos.sk and register
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