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Ford is still the third most successful brand in Europe, but the results are lagging behind the company's expectations.
Ford is disappointed by the advertising
results in Europe. The savings will try to reduce the loss patterns.
The Ford Mondeo will not survive.
Already in April, Ford announced that it was going to radically "cleanse"
production program. Declining registrations of classic sedans mean that
Ford will invest more in the development of the next generation Fusion,
which is a well known Mondeo in Europe, and that the Taurus will end up behind the Atlantic,
C-Max or Fiesta. Only SUVs, pickpockets, Mustangs and exteriors will be available
listening version of Focus Active. But there is not much to do with Europe.
The reason? The results of local businesses are far behind
While Ford made a second-quarter profit in Europe in the second quarter
$ 88 million before tax, this year recorded during the same period
a loss of 77 million. This led to a change in the forecast for this year, so Ford
account with the final loss. "We are our achievements in Europe
extreme disappointment, "said Jim Hackett, head of the automaker.
The director Bob Shanks added that most models of the European offer
is virtually all cars and minivans
only Transit, Kuga SUV, Rannger Pickup and imported
Mustang cult and big SUV Edge. In red numbers, it's so hot
Fiesta, Focus, Mondeo, C-Max and S-Max. The European division will intervene
to a reduction similar to that of the United States. The focus of attention becomes crossover, SUVs and
utility models that account for 13% of profit. At the current situation
Strength in Europe contributed to Brexit and the resulting fall in the British pound.
Britain is the key European market for the automaker.
Even in 2016, we earned $ 1.2 billion in Europe,
most were linked to Britain. Brexit and weakening of books
has become a major problem that has affected our European activities "
explained European division chief Jim Farley. He also said the automaker
underestimated the popular pooling speed and crossover SUV
competition. Unfortunately, we still do not know what are the European models
"Purge" touches
According to previous information, Mondeo should remain offered,
similar to the standard versions of Focus. Finally, this is hot news and
one of the possible drugs to leave the red numbers. leave
not even Fiesta. So we can finish the C-Max, S-Max and Galaxy.
Let's see how the situation develops
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