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The world-renowned brand has decided to reward its fans in the UK for recycling 500 ml bottles. For their reward, the brand offers discounted tickets to the amusement park.
Aj Coca-Cola actively engages in the fight against plastic waste. In the UK, he introduced a special slot machine that offers discounts in exchange for a plastic bottle.
From July to October, vending machines will be installed at Alton Towers, Thorpe Park, Chessington World of Adventures and Legoland Windsor. Each of them will be offered in exchange for a 500ml plastic bottle 50% off 30 different attractions
Source: Talles Alves, Unsplash
This activity is created in the part of the recycling project. It has been running for several years and would like to recycle the equivalent of each of its bottles by 2030. "We are buying more recycled plastic than any other company in the UK By 2020, we are planning to double recycled plastic in our bottles by 25% to 50% ", said Jon Woods, CEO of Coca-Cola
Last year, Coca-Cola launched a strategy to Sustainable development. packaging that led to a simple recycling of their bottles. Brands are increasingly taking a leading role in the fight against plastic waste after Bacardi has undertaken to withdraw one billion plastic single use straw from traffic by 2020.
Source: m -journal.cz, thedrum.com, coca-colacompany.com
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