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None of the brands has been able to predict in recent years whether the owner is as rich as the iPhone
What can prove to your environment that you are rich ? Driving a new Mercedes S? Or to wear 30,000 watches? Well, according to a June report from the National Bureau of Economic Research of the United States the strong signal that someone is rich is the property of the iPhone Or, at least, it means that he has a "high income".
The researchers compared the differences between two groups of people according to their "media consumption", client behavior, time use, and social attitudes.
The study found several interesting facts. For example, in 1992, there was a clear signal that a man was rich, using the Gray Poupon Dijon. There was a 62.2% chance that this person would have a high income. In 2016, he replaced the mustard iPhone. In terms of numbers, owning the iPhone means 69.1% chance that the person has a high income.
The study specifically states, "Knowing that someone owns the iPhone in 2016 allows us to correctly guess if the person up or down in 69.1% of the income cases Despite all the years in our data, no mark was able to predict the high income of the owner as well as the iPhone of Apple. "
It is a fact that the iPhone is a high-end model phone. As a result, its price is also fixed. For the sake of honesty, not everyone can afford to buy the iPhone X 64GB, which costs 1000 euros. Does this mean automatically that the owner of the iPhone is rich? Of course not.
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