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Facebook has launched a scandal with Cambridge Analytica to investigate companies that have access to users' social network data. More recently, Crimson Hexagon, who received public contracts and analyzed public opinion before the elections, was interviewed
. Facebook blocked Crimson Hexagon's accounts, suspecting that the company was using the data available inappropriately. Crimson Hexagon used the Public API (Application Programming Interface) to track public publications from various clients. The company has customers in the United States, United Kingdom, Russia, Turkey and other countries
In the past, the company analyzed public contributions to find political opinions on candidates policies. Facebook does not know these collaborations until now, and one wonders if it would have been without scandal with Cambridge Analytica as it does today
See Facebook in the UK could get the highest possible fine
Crimson Hexagon also got data on Instagram and Twitter, and in the case of the second named network, the company paid unlimited access to all items meeting the criteria of research. Twitter provided Crimson Hexagon with much more useful data than Facebook
The analyzed contributions were public and the company used publicly available software. Facebook, however, does not like the way the company handles the data. Guilt is on both sides. However, although Facebook does not change the way we access user data, we will likely hear of similar situations in the future.
Source The Wall Street Journal
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