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The Blue Lagoon is half hidden in a rugged countryside near Reykjavik. They opened it only three months ago, but now with its heated geothermal pool and floor-to-ceiling windows overlooking the lava, it's one of Europe's most sought-after locations. .
There is an exclusive space behind the hotel, which is only
visitors know that there is
The apartment of an area of nearly 200 square meters is three times larger
like the other rooms, has a private balcony, dining room, giant bed, well-being
and fireplace.
It costs $ 10,500 (€ 9,000) per night and is not listed at the hotel
web – No pictures, description, price, nothing short, agency writes
Bloomberg
Without knowing that you exist, you will not find it by chance, and
The reservation is just for an invitation.
Luxury hotels around the world also have rooms, and the reasons are different too
like themselves.
According to Marion Masson, Director of Marketing for Blue Lagoon, apartment
thought of as a perfect shelter of the world. Those who want to enter without
notice, can use the private entrance as well as the heliport nearby,
where they can climb a private machine. "
" Nobody needs to know that you are here. The other guests are the apartment
hidden, nothing indicates that you are here, "Masson said.
Privacy is not the only reason why similar parts are not
in the catalog of the hotel or its partners, such as Booking.com. Sometimes in the game,
protect the most valuable asset
"Let's say you have a superior apartment worth $ 2,000. You do not want
to come ten people, each paid $ 200 and then in this
organized a big party, "said Stephen Brandman, head of the administration
Professor at the New York City Tourism Center Bjorn Hanson
is in agreement. Recalls that luxury rooms are often artistic
expensive works or pianos, and making them accessible to the public would therefore
These types of rooms are often called "suites of the owner"
owners). At the Bennett Hotel in South Carolina, which is before the opening,
The apartment of Michael Bennett is only for a special request and the guests still need
this developer approves personally
In other hotels, the outstanding apartments are called rooms for partners,
which means that they can only be booked through membership
in an exclusive club. But that's worth a six-figure sum.
From an economic point of view, this may seem to protect the most expensive
products in the eyes of the public are against common sense.
However, hotels do not want to risk cancellations of valuable
last minute and no charge when tourists feel
The remorse of conscience
This happens in the case of regular rich clients.
Some hotels require reservations via e-mail, which they give to the management
Many hotels also wave their empty luxury rooms if they are not
The VIP guest arrives. He does not always have to be a celebrity, just someone who is
is willing to spend.
However, rooms that can not be booked are not always the same
the largest or the most lush
Sometimes, for example, they are only small or have a strange shape, like those of the time
grandchildren who served for the staff, for example, servants or
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