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Marketing is often a psychological game. Prepare something that is out of the ordinary way of advertising and you are often won. The marketing department of Alza studies these limits too often. However, according to some, their latest ad has come a long way.
The Czechs remembered Friday the fire of theologian, religious preacher and reformer, John Hus. On this occasion, Alza decided to launch a sub-page dedicated to the products related to fire on this occasion. You can find, for example, a fire extinguisher, a smoke detector, matches, or a fire fighting car Lego.
Views of different people
He did not hesitate to post a comment on Facebook, which was really bad for a lot of people. Graphic designers made a photo of the fire with the inscription "Jan Hus starter pack", which Alza made public with the description " It is good to remember why we have leave today. hui "
Some people took this marketing activity with humor, but the rest did not have as much understanding. " It's beyond my limits." Black humor, please, but earning money makes me more poisoned than your green monster, "points out One of the commentators, he added, " This is disgusting behind the line .. ." On the contrary, a good many commentators have agreed that " does not trouble with a little black humor "
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