More than a third of Black Friday purchases went through the smartphone



[ad_1]

If you were part of the Black Friday racquet on your smartphone, you were not the only one. Adobe analysts found that 33.5% of Black Friday's online purchases were made via a smartphone. Last year it was 29.1%, so we see an increase here. More than $ 2.1 billion was spent on smartphone purchases during Cyber ​​Monday (" More modern " Black Friday is the day of online sales and discount, note. Ed.).

Most products purchased in the technology field

sure Black Friday was about 6.22 billion dollarsWhat is he doing? Increase of 23.6% compared to the previous year. Not surprisingly, most of the products were purchased in the technology sector – Laptops, Let's Go Pikachu / Eevee and God of War were the biggest hits of Black Friday. The day before, however, people were most likely to come after Nintendo Switch, Beats and Red Dead Redemption 2.

Why has the number of online shoppers so suddenly increased with smartphones? Taylor Schreiner of Adobe he attributes an "improved mobile experience" to the store. as well, the smartphones themselves certainly offer a better shopping experience thanks to their big screens.

[ad_2]
Source link