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Orange launched a campaign at the end of July for its Orange TV product. Customers remember the launch of the upgraded service in mid-August. Its mainstay will be the Champions League.
In a new advertisement, Orange invited the public to "Orange TV World", the spot is designed as a tour of what the content provider will offer. There are also known faces in advertising – a guide for Orange World is Csongor Kassai, one of the guests, actress Jana Kolesárová.
The viewers in the ad go to a viewing vehicle and gradually find themselves in a movie action, see animated characters, special effects of an intergalactic story or even more. a love story in black and white.
The tourist bus will also appear on the lawn where will be held the football match of the Champions League with the Slovak deputy Milan Škriniar and the imaginary world.
"The most fun Orange TV is waiting for you a lot more," he says at the end of the spot, recalling the availability of service across Slovakia and the ability to watch TV, PC and smartphone.
Orange Launches Orange On August 15, at the launch of a new Orange Sport channel. The operator also plans to launch its own satellite platform to increase coverage.
The new Orange campaign, including a minimal TV spot, has been running since July 30th. It is planned in a 360-degree media mix, including non-traditional media.
The campaign was prepared by Wiktor Leo Burnett, a spot produced by Filmservice Productions, directed by Stephen Vodrážko. The media agency is Unimedia
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