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The company Bang & Olufsen is really a sound name in the field of sound technology. It also has a subtitle called B & O Play, which should go directly under Bang & Olufsen. This decision will certainly improve brand awareness, users will immediately know that Bang & Olufsen is the brand of electronics and they will not have to look for one or the other brand
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B & O Play and Bang & Olufsen unite
The decision fell about a month ago , the manufacturer plans to combine the two brands into one with a marketing, one should also unify the product packs and, of course, the presentation of the products. The reason for the unification seems to be simple. The B & O Play brand has been touted as more affordable. Now, however, it produces more than half of the total profit of the Danish company. The advantage is that if and when cheaper equipment moves directly below this mark, their price may increase, resulting in higher profits from the company.
One Mark
Change is already becoming a reality. Both branded devices appear under a common brand name on the company page, but if you want to put B & O Play headphones in your cart, you will be redirected to their site. Total migration will still be some time
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