Snap Inc. (NYSE: SNAP), Zynga Inc. (NASDAQ: ZNGA) – Why Snap’s shares are trading higher today



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Snap Inc. (NYSE: SNAP) stocks are trading higher after Zynga Inc. (NASDAQ: ZNGA) has announced that ReVamp, an upcoming multiplayer social deception game, will soon launch in select markets exclusively for Snapchat.

The vampire-themed game will be the first social deception title on Snapchat, giving Snapchatters their first chance to step into this popular genre, the press release said.

“Zynga was one of the first developers to launch a title on Snapchat. Since starting our partnership, we have been impressed with the way their development teams are working to define the social play space and bring fun new game concepts and content creation to our community, ”said Pany Haritatos. , responsible for Snap games at Snap.

Snap, which markets itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe.

Snap’s stock was trading around 3.1% up to $ 74.71 per share on Friday at the time of publication. The stock has a 52-week high of $ 80.85 and a 52-week low of $ 23.06.

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