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The new library, available as a downloadable spreadsheet on Snap's website, for the first time brings all Snapchat's political and thematic ads to the public. Facebook (FB) and Twitter (tWTR) launched its own advertising archive last year. These efforts are a follow-up to Russian-related commercials and misinformation campaigns that spread on social media during the 2016 US presidential election and an incentive for federal lawmakers to more transparent platforms. technology.
Snap's ad archives provide the name and address of those who paid for the ads, as well as other information, including release date, expenses, impressions and demographics. target. Snap has created an archive for 2018 ads and a permanent archive for 2019. They include ads sold and distributed globally.
Snap your fingers (SNAP YOUR FINGERS) follows Facebook and Twitter to make the political ads available in a public database. In March, Facebook made it easier to search the previously published advertising library. People can view the main research of the week and see a map of expenses by region. The site also allows users to search by name or subject. The Snap database is less user-friendly – available only as a downloadable spreadsheet.
In 2017, as a result of Facebook's disclosure of election interferences on its platform, Snap conducted an audit of its advertising sales during the 2016 US presidential election. Snap has not identified any red flags, reported Recode. A spokesman for Snap said at the time that all ads purchased during the election had been examined by "human eyes". A Snap spokesman told CNN Business that his ads were still being examined by humans. Thematic ads include abortion, immigration, the environment, education, discrimination and firearms, in accordance with Snap's advertising policies.
Snap has further invested to become a hotbed of political information and a campaign tool for candidates. This month, Snap launched an information channel dedicated to the 2020 debates. The political news show from Snapchat's "Good Luck America", hosted by former CNN correspondent, Peter Hamby, is now broadcast daily instead of weekly.
All major presidential candidates of 2020, including President Donald Trump, have a Snapchat account where they share photos and videos of the campaign. Democratic candidates like Andrew Yang and Elizabeth Warren also sell campaign products via the app.
Snap announced in July that it has exceeded 200 million daily active users in the second quarter of 2019. The company experienced a resumption of growth in the number of users while it was trying to keep the number of users in the second quarter. to achieve profitability.
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