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(Bloomberg) – Snap Inc. has chosen Kenny Mitchell, former CEO of McDonald's Corp., to be its first general manager of marketing. This was the fourth addition to C since November after a series of starts.
Mitchell, who is expected to begin with Snap in June, will lead all marketing programs for consumers and products, the company said in a statement released Thursday. He joins other Snap freshmen, including Business Manager Jeremi Gorman, Strategy Director Jared Grusd and Communications Manager Julie Henderson. The Santa Monica-based company is still looking for a new chief financial officer after Tim Stone's departure earlier this year after just eight months of work.
As a former Vice President of McDonald's, Mitchell oversaw brand and consumer marketing efforts with the United States. Previously, he was responsible for consumer engagement at Gatorade, where he integrated Snapchat into a successful 2016 Super Bowl campaign. His efforts for a Serena Williams themed ad game, also for Gatorade, were all first video game of the application, skills that could be useful to him in his new role.
Snap is looking to expand its advertising campaigns as it seeks to attract more users to its platform. In financial results released earlier this week, Snap showed the first increase in daily active users in four quarters, reaching 190 million people worldwide.
President and CEO Evan Spiegel recently announced a series of new products and services, including a video game platform that will show ads.
"Throughout his career, Kenny has demonstrated his ability to carry out innovative and global marketing campaigns, many of which have leveraged our own vertical video and augmented reality products," Spiegel said. "It is natural to join our team and lead the marketing we continue to generate the positive momentum we have in the industry."
Snap was launched this year, with shares up more than 90%, thanks to the stabilization of the number of users and the optimism sparked by new products and services, as well as by the redesign of the Android application.
To contact the reporter about this story: Krista Gmelich in New York at [email protected]
To contact the editors responsible for this story: Jillian Ward at [email protected], Molly Schuetz, Robin Ajello
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