Snapchat gets a Zynga clone among us



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Zynga offers a social deception game called Reorganize “soon,” the developer announced on Snapchat’s gaming platform. Reorganize, clearly inspired by the popularity of games like Among us, is a real-time multiplayer game where players try to find the vampire among … them.

The players in Reorganize “Aim to reveal who the vampire player is among their group of friends while they renovate rooms in an old mansion,” Zynga’s description reads. The game also features the often controversial round of voting, where players decide to remove people they suspect are impostors, except with Reorganize they find a vampire in a group of humans, as opposed to an alien in a group of “space beans”. This is only the third game that Zynga is releasing for Snap Games, but given the viral success of Among us, it looks set to be popular on Snap’s growing gaming platform.

Snap first introduced Snap Games in its Snapchat app (lots of snaps I know) in 2019, around a month after launch. Bitmoji Party. The company has since introduced other interesting multiplayer games and has partnered up with other developers. The experiment seems successful so far: Snapchat has reached over 200 million players with its games and mini-apps, according to VentureBeat in May, and 30 million players play Snap Games every month.

It is not as much as the 350 million registered Fortnite Epic players claimed in 2020, but it’s still not to be sneezed at. Plus, if Snap can get over the 293 million people who use its app daily, that could change quickly.



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