Some publishers pay banners up to $ 50,000 by the hour to play new games.

"They could have run ads on Twitch or IGN and the impact would not have been as important."

– Gamesight Director Adam Lieb Discusses the Value of Marketing Through Influencers

Streaming has become an integral part of the video game industry in just a few years, so much so that a Wall Street Journal article says companies like Activision Blizzard, Electronic Arts, Take-Two and Ubisoft are ready to pay Hourly rate of $ 50,000 for streamers to release their new versions.

A story of Kotaku plunges even more into this figure and speaks to those familiar with both sides of the arrangement to explain how streamers now play in the marketing process.

As history points out, agreements with banners offer potential customers a more authentic feeling than a conventional advertisement, while leaving paying companies with a slight control over the content produced (as long as they are not used). they comply with the guidelines for approval). submitted by the FTC).

Kotaku's Comprehensive Reading offers a more in-depth look at the evolution of this aspect of game marketing to include Twitch streamers, as well as additional information provided by several people involved in publisher and streamer agreements.