Sonos raises the prices of almost all of its products

Sonos makes great smart home speakers and home theater products, but no one ever said they were cheap. From this Sunday, September 12, they will cost even more here in the United States. The company has just announced that it is increasing the price of almost all of its speakers; most will increase by about 10 percent.

A few to note: The Sonos One, arguably its most popular speaker, will now cost $ 219 instead of $ 199. The One SL (which is the same as the One, but without mics for voice assistants) now costs $ 199 instead of $ 179. The new Sonos Roam portable speaker gets a price increase of $ 10, to $ 179.

The flagship Sonos Five audio speaker will now retail for $ 549 instead of $ 499, and the flagship Arc soundbar will cost $ 899, which is $ 100 more than before. The Sub, which is primarily for home theaters but can also be used with music speakers, costs $ 50- $ 749. The only speaker that won’t cost more is the Move, which remains at $ 399. Sonos also didn’t mention any changes to the Beam in its price list.

Sonos first announced that it would increase the prices of its quarterly earnings recall in early August, but did not provide details at the time. As to why now, the company has given unsurprisingly specific details on “assessing market dynamics” to meet growth targets and maintain innovation across its portfolio, including software and hardware. services as well as equipment. Obviously, no customer wants to see the price increases, but given that Sonos has solidified the Play: $ 1 at $ 199, and then the One, its successor, at this price point for most of a decade, a 10% increase is not too crazy. Given how new the Arc is, however, a $ 100 raise on an already expensive product could limit its wider appeal in the market a bit. On the flip side, most home theater enthusiasts are probably used to opening their wallets for good stuff.