Sony a7 III surpasses Canon and Nikon in Japan

Canon and Nikon have made waves with their first full-frame mirrorless camera, respectively, the EOS R / P and Z6 / 7, but Sony seems to retain its huge market share in Japan while the excitement aroused by the new competitors decreases.

New data on sales of Japanese cameras published by BCN reveals that the superior camera, the Sony a7 III, surpasses all Canon's and Nikon's full-frame mirrorless cameras combined.

After the sale of the Canon EOS RP – the smallest and lightest full frame EOS camera ever seen up to $ 1,299 – end of February 2019, the Sony a7 is briefly sold cheaper than the Sony a7 III. But in the weeks that followed, sales of the EOS RP dropped dramatically, while those of the Sony a7 III experienced a significant increase.

The Sony a7 III, with $ 1,998, held a dominant market share of 42% at the beginning of April 2019, while the Canon EOS RP, Canon EOS R and Nikon Z6 respectively represented the top 3 cameras without full frame mirror the most sold. But their market shares of about 14%, 12% and 9%, respectively, account for only 35% of the market.

In addition, the fifth-best selling camera is also from Sony – it's the predecessor to the a7 III, the a7 II, with a market share of around 6%.

BCN notes that the decline in sales of the EOS RP could be explained by the fact that users of full-frame mirrorless cameras are less sensitive to price differences and by the fact that 39, Sony's ecosystem already has a large number of native lenses, while the Canon RF system still has only 4 more details to come).

(via BCN via CanonWatch)