Sony may not be good at selling smartphones, but it has done a really good job acquiring anime streaming companies. He bought Funimation in 2017, and now it looks like another deal could soon be struck that would bring Crunchyroll into the Sony stable at a price point approaching $ 1 billion.

Sony is reportedly willing to put up an amount valued at over $ 957 million for Crunchyroll, which may sound like a lot of money. After all, the anime is terrible, right? Well, Yes – but the anime is also awesome! And Crunchyroll is arguably the biggest name in anime streaming outside of Japan, with over 70 million members worldwide. Sony is already involved in the industry; he helped produce stellar titles like March Comes In Like A Lion and The Promised Neverland through his studio Aniplex.

The competition between streaming companies is intensifying and not everyone can handle the pressure. Streaming services have to appeal to young people, and young people are like, totally obsessed with anime. When HBO Max launched earlier this year, it partnered up with Crunchyroll to stream some shows from its library. With the acquisition of Crunchyroll, Sony would have access to over 1,000 new titles that it could use to gain space in a market that is expected to grow to over $ 35 billion by 2025.