[ad_1]
Sony Corp., which has surpassed its South Korean and Chinese competitors in the race for the sale of smartphones, intends to capitalize on its cinematic pedigree with new devices with screens in 21: 9 format, dimensions to film blockbusters .
The company announced Monday a new flagship Xperia 1 phone at the Mobile World Congress in Barcelona, featuring an HDR OLED screen optimized with Sony's Bravia TV technology. It also has the ability to take pictures and record 4K videos in 21: 9 format.
Mitsuya Kishida, president of Sony Mobile Communications, said Sony has a rich heritage of being able to meet the technological requirements of professional filmmakers, both in terms of sound and vision.
"Our new Xperia will deliver true technology with a host of professional-grade features to create entertainment experiences only possible with Sony," Kishida told the conference.
The company also brought the 21: 9 screen ration to two mid-range smartphones: the Xperia 10 and the Xperia 10 Plus.
Ben Wood of CCS Insight said the handsets were well designed, but it was hard to see how they would stand out from the crowd.
"We are not convinced that the 21: 9 report is sufficiently differentiated despite Sony's strong content credentials," he said.
Paolo Pescatore, an analyst at PP Foresight, said the new devices were "a step in the right direction, but Sony continues to face monumental challenges to compete with the launch of new devices, rich in new features to very interesting prices ".
"In particular, the Asian markers of smartphones evolving in stealth mode and increasing very rapidly their market share, as underline the latest announcements of Huawei and Xiaomi," he said.
The two Chinese companies announced Sunday 5G devices. Huawei, which challenges Apple for second place in smartphone sales, behind Samsung leader, has created the buzz with a collapsible smartphone.
© (c) Copyright Thomson Reuters 2019.
[ad_2]
Source link