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Sony has announced its 2021 TV lineup which will all include a new processor called the Cognitive Processor XR – a successor to Sony’s long line of X1 chips.
The XR Cognitive Processor will be used on five new TV series – the Sony Z9J Master Series, X95J and X90J LED-LCD TVs and two OLED models, the A80J and A90J – and while all models will be equipped with a better upgrade. scale, better color reproduction and improved contrast, it’s the new A90J OLED that will see the biggest boost with the technology as it could be the first OLED to cross 1000 nits of peak brightness.
In an interview with TechRadar, representatives from Sony explained that the new A90J features a revolutionary new heat dissipation system that allows the TV to simultaneously use the RGB and White subpixels at maximum power to create even more reflections. brighter in HDR content powered by XR processor. .
The result, according to Sony, is a significantly brighter picture that the company says will outperform all OLED TVs from previous years in overall brightness and color volume.
Smarter chips, better panels and improved software
Most of the upcoming upgrades in this year’s Sony TV lineup fall into three buckets: the new Cognitive XR processor and improved panels we talked about above, as well as the Android TV upgrade. on previous models to the new Google TV platform.
In terms of picture enhancements, Sony claims that the Cognitive XR processor inside LCD-LED TVs will activate a new XR contrast feature that will increase black levels, and OLED and LED-LCD TVs will have a Improved motion smoothing, Triluminous Color Pro and XR Super resolution which uses AI scaling.
For sound enhancements, the 2021 range benefits from XR Surround which can transform two-channel or 5.1-channel surround sound into immersive 5.1.2-channel sound.
Add in the new Google TV platform that puts content front and center instead of apps, and you should be well stocked with shows to watch on your new and improved TVs.
That said, there’s no doubt that the A90J OLED and Sony Z9J Master series are going to be pricey (Sony’s current OLED Master series sells for $ 2,299.99 / £ 2,099), but Sony says the Cognitive XR processor will do its job. all the way down the line to the 50-inch X90J LED-LCD TV – which means there should be a cheap entry point for those of us who can’t afford to leave fall two great on a new TV.
- Discover all TechRadar CES 2021 blanket. We remotely cover the show online only to bring you all the latest tech news and launches, along with some handy reviews.
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