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Saturday morning update: Warner Bros. ‘ long-awaited sequel to the 25-year-old family classic Space Jam –Space Jam: a new legacy–had a four-point box office shot yesterday with $ 13.1 million in 3,965 theaters for what will be a $ 32 million opening weekend.
Results crush Disney / Marvel’s second Friday and early weekend Black Widow who did $ 8 million yesterday, one of the worst Friday-Friday drops for a recent -80% standalone MCU title, on its way to a $ 25.6 million second weekend, a -68% drop not thanks to the movie’s availability in homes on Disney + Premier for $ 29.99. If you think it is unfair to comp Black Widow to pre-pandemic MCU origin films, then know that its drop is even steeper than the second Friday of F9 (-72%) and A Quiet Place, Part II (-68%). At the end of the weekend, Black Widow will count $ 131.3 million in the domestic BO
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The weekend’s total BO appears to be around $ 93 million, down 22% from last weekend’s pandemic high of $ 118.46 million. While this is a notable take for the pandemic, we’re still 65% behind Weekend 29 of 2019 (which grossed $ 263.8 million overall; it’s at this when Disney reboots from The Lion King open). With Canada’s Ontario reopening 70% of its theaters (with capacity restrictions) yesterday, the number of 5.88,000 operating national theaters currently stands at 83%.
Space Jam: a new legacythe opening representatives of Warner Bros. during the pandemic, surpassing Godzilla vs. KongIt’s $ 28.2 million 3 days and the best opening for a family movie. The photo is also available day and date in homes on HBO Max. It also represents the biggest opening for director Malcolm D. Lee surpassing the $ 31 million debut of Girls trip and also the filmmaker’s third film to open at No. 1. The sequel’s opening easily beats the $ 27.5 million opening of Space Jam, ignoring inflation, which ended its indoor run at $ 90.4 million.
Space Jam: a new legacy received an A- CinemaScore, the same rating as the 1996 debut movie, and saw a lot of the walk-in business last night, especially from teens, indicating a theatrical release for the first Lego movie that played beyond its family demo. High participation of African Americans at 36%, Latinos 23%, Caucasians 32% and Asians / other 9% in Comscore / Screen Engine PostTrak outputs. Space Jam: a new legacy Outperformed in the East and South, but the West was the most dominant territory. Premium Large Format screens generated 4% of the business, if I understood correctly.
At CinemaScore releases, under-18s donated Space Jam: a new legacy a solid A, while the Under 35 gave it an A-, as did the Under 25 demo. Both men (53%) and women (47%) gave the Lee-led suite an A-. PostTrak outputs were less bright than CinemaScore, showing 78% in the first two boxes and 58% recommendations, although children under 12 gave it an 84% positive rating with a 70% recommendation. PostTrak makeup showed 58% guys, 60% under 25, and 48% under 17. Reviews aren’t that hot Space Jam: a new legacy at 31% Rotten, but that didn’t impact the box office.
Sony Escape Game: Tournament of Champions did $ 3.8 million yesterday, including Thursday previews at $ 1.2M, for 3 days of $ 8.66 million, what Sony expected from this $ 15 million horror film. Escape room 2 received a B CinemaScore, as did its first installment. PostTrack’s audience output was at a low 69% with a recommendation of 44%. The film had a diverse composition similar to that Jam space 2, 29% African American, 27% Latino, 32% Caucasian and 12% Asian / other. Remember this is a PG-13 movie, and the teens were going to see too Jam space 2, which makes one wonder if this particular sequel from Sony was losing business in favor of the animated-live-action hybrid title. An equal distribution between men and women with 53% under 25 years old, 62% between 18-34 years old. The best deal was on the coasts and in the south for this film directed by Adam Robitel. Critics were so-so on the first movie in 2019 at 51% rotten, and their opinions on the horror photo didn’t improve at 42% rotten.
Sign that the arthouse business is slowly coming back: Focus Features’ documentary on Anthony Bourdain Roadrunner from director Morgan Neville did $ 760K yesterday (estimated at $ 250,000 from Thursday previews) en route to a $ 1.66M debuted in 8th place in 927 theaters for an average of $ 1,791 per theater in 189 markets. Pic is certified 95% fresh on Rotten Tomatoes and has a 21 day window. Great PostTrak comes out here with 94% positive and 61% recommendation. Pic performed best on the ribs with four of his top ten runs coming from New York. Women are 52%, with 91% over 25 years and 53% between 25-44 years. The diversity breakdown was 66% Caucasian, 19% Latino, 3% African American, and 12% Asian / other.
NEON’s truffle hunter function for revenge Pig with Nicolas Cage and Alex Wolff published an estimate $ 372K yesterday on the way to a $ 1 million 3 days in the top 10 of 550 theaters for an average of $ 1,818 per movie theater. Pic is on a traditional 42 day window and I heard he had performed well in NY, LA, Chicago, San Francisco and Portland Oregon.
Top 5 of the weekend:
- Space Jam: a new legacy (WB) 3,965 cinemas Fri $ 13.1 million/3 days: $ 32 million/ Week 1
- Black Widow (Dis) 4,275 cinemas (+115) / fri $ 8 million (-80%) / 3 days $ 25.6 million (-68%) / Total $ 131.3 M / Week 2
- Escape Game: Tournament of Champions (Sony) 2,815 cinemas Fri $ 3.8 million/3 days $ 8.66 million/ Week 1
- F9 (United) 3,368 cinemas (-281), Fri $ 2.18 million (-38% from the previous Friday) / 3 days $ 6.7 million (-41%) / Total: $ 153.9 M / Week 4
- Boss Baby: Family business (Uni) 3,449 cinemas (-239), Fri $ 1.47M (-50%) / 3 days $ 4.4 million (-50%) / total $ 44.3 M / Week 3
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