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Spotify has been officially launched in India. With a population of 1.3 billion, this is a huge opportunity for Spotify. And the music streaming service takes advantage of this opportunity by offering Indian residents a better price than the rest of the world.
Spotify wanted to launch in India for some time, with the first rumors that sprouted in 2016. However, Spotify has encountered licensing problems that have delayed its launch. And Spotify launches in India despite a legal battle going on with Warner Music Group.
None of these will affect Indian music lovers, who can now use Spotify for the first time.
Spotify officially launches in India
Spotify's offer in India is very different from the rest of the world. For starters, Spotify Free users will be able to play each song on demand on their smartphone. While users in the United States and beyond listen to songs in random mode.
Then there is the price for those who decide to pay for Spotify. Indian users can use a 30-day free trial, then pay only Rs 119 ($ 1.67) per month for Spotify Premium. They may also choose to pay for access for a day, a week, a month and more.
In Spotify's press release, Daniel Ek, founder and CEO of Spotify, said:
"As Spotify grows, our goal is to bring together millions of artists and billions of fans from all countries and all walks of life. India has an incredibly rich musical culture and to better serve this market, we are launching a personalized experience. "
This personalized experience means that Spotify makes the application available in several local languages. Reading lists have also been created especially for India and some Indian cities. And then, there are the playlists containing the best Indian movie songs.
Download: Spotify for Android | iOS (Free, with paid subscription available)
Spotify faces stiff local competition
Spotify was launched in India at a critical time. The streaming music service has 200 million users, of whom 96 million are paying for the privilege. However, Spotify has to face stiff competition, especially from Apple Music, which is experiencing incredible growth.
With incredibly competitive prices and localized content, Spotify has a good chance of successfully entering the Indian market. However, it will be necessary to go beyond local competition such as Gaana, JioSaavn and Wynk.
If you are an Indian resident who is using Spotify for the first time, do not forget to check out our unofficial Spotify guide.
Spotify Music Streaming: The Unofficial Guide
Spotify Music Streaming: The Unofficial Guide
Spotify is the largest streaming music service. If you do not know how to use it, this guide will guide you through the service and offer you essential tips.
Read more
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Explore more at: Spotify, Streaming Music.
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