Square Enix producer hates drip PR

Square Enix producer Naoki Yoshida is working hard on Final Fantasy XVI. As Kotaku reported Last fall, the producer tried to manage expectations for the game. In a recent livestream, he also discussed his aversion to drip PR.

Previously, Yoshida said he didn’t want to show pre-rendered footage, but rather real-time in-game footage, adding, “If this was just a rendered trailer, there would be comments I’ve seen in America and elsewhere like, ‘See you in 2035!’ ”

In a recent livestream, Yoshida once again spoke about her approach to rolling out the game ahead. As Inside reports, he provided a brief update, saying that tThe game’s storyline was finalized and the voice recording was entering its final phase. But don’t expect a big information dump anytime soon, or even a drip.

It’s not that Yoshida is trying to withhold information about the game, but rather, he wants to post information about the game shortly before its release. This way, players can quickly decide if they want to buy the game and have it in their hands. “I thought we might have something for the Tokyo Game Show, but we probably won’t be ready in time,” Yoshida said. What does it mean? Probably not a lot of info on the game until it’s ready for prime time.

“Personally, I get tired when little bits of information flow together over time,” the producer said. Me too! For years, this seemed to be Square Enix’s general MO, with countless, frustrating, The “Please Get Excited” teasers. It’s refreshing to hear someone in the company who is not a fan of such a fragment RP.

“Of course, for the company, I’m showing something for TGS,” said Yoshida, who bluntly added that there wouldn’t be any surprises. FFXVI reveal at the living room. Instead, Yoshida wants to put the game in the players hands after showing more, instead of threading them along – in the past for Square Enix, that could mean dragging things around for years.

“I’m certainly thankful that people are looking forward and looking forward to the game,” said Yoshida, “but I think it’s not good to put out something half-armed and get people excited.”